J-pop girl group Nogizaka46 released the music video accompanying a new song called “Heikosen,” performed by third-generation members Renka Iwamoto, Momoko Ozono, Shiori Kubo, Tamami Sakaguchi, and Yuuki Yoda.
The song’s title literally means “parallel lines” in English, and can also figuratively refer to a situation that ends up not making progress. The music video humorously visualizes this latter meaning by showing the members becoming entangled in an absurd emergency.
The video starts off with a conversation between Ozono and Yoda on a bus, with the latter casually remarking how envious she is of the former’s cute looks. “I wish I were born with a face like yours,” Yoda remarks wistfully. But she gets more than she bargained for immediately afterwards, magically switching appearances with Ozono after bumping into her.
Hilarity ensues as the panicking members run off the bus and subsequently bump into and change appearances with random strangers, ending up with a chaotic hodge-podge of mixed identities that must be straightened out somehow.
The members recalled that they were actually confused about who they were supposed to be representing for the majority of the shooting because they had to change into so many different costumes in the same place in such a short period of time. This bit of information makes the final line at the end, “I’m glad I’m me, after all!” sound all the more genuine.
A local shopping street located in Hitachiota City of Ibaraki Prefecture called Kujiragaoka Shotengai fully supported the girl group’s video, and the entire neighborhood was closed off for the shoot.
The story was planned and written by Yoshimitsu Sawamoto - who previously directed the visuals for Nogizaka46’s “Kaerimichi wa Toomawari Shitakunaru,” “Kizuitara Kataomoi,” and “Ima, Hanashitai Dareka ga Iru” - and directed by visual artist Takeshi Izumida,
“Heikosen” is included in Type C of the limited first edition of Nogizaka46’s 23rd single called “Sing Out!” set to drop May 29.
“Heikosen” Music Video
Text: Billboard JAPAN / Photo: Courtesy Photo