Emarosa front man Bradley Walden, unapologetically pronounced his band’s post-hardcore era dead. He wasn’t wrong.
Today’s announcement of the “Givin’ Up” video leans a little clarity to Walden’s somewhat vague tweet. The first single from the forthcoming new album, ‘Peach Club’ (out February 8, 2019 on Hopeless Records), isn’t easing into their new direction and there isn’t a lot of room for nostalgically reminiscing about Emarosa’s previous scuzzed-up riffing. The video is filtered in shades of pink and blue and features a crew of Beyoncé style dancers behind the band. The track itself tucks brass underneath the sparkling synth chimes and falsetto vocals of the dreamy dance floor bop, blaring softly before building into an unexpected and unashamed saxophone solo that you’d expect of an album from The 1975. Watch it here:
“We’re at that point where we’ve realized that there’s no consequences for making whatever record we want to make. We started writing, and it felt like the book was being thrown out the window. There are no rules,” shares Walden. “Givin’ Up” makes it perfectly clear where Emarosa is headed. With ‘Peach Club’, they’ll head down the path Pale Waves, Fickle Friends and Betty Who have travelled, channelling the influence of Paula Abdul, Prince and Michael Jackson to create a new and modern sound from their lasting 1980s legacies.