Hong Kong, 17 October, 2017 – boutique boulevard returned to LANDMARK with a bang, with an opening gala that offered the best in pop music, gourmet journeys and over 100 in-boutique experiences. Themed “Alice’s World of Pop”, the extravaganza lived up to its reputation of being one of the most prestigious events on the Hong Kong social calendar, with amazing performances from two global pop stars, American singer/songwriter Bebe Rexha and Korean pop legend Rain. 

    Korean pop sensation Rain took to the stage to open the show and the chart-topping star performed many of his best known hits including “Hip Song” and “LA SONG”. 

    boutique boulevard’s headline act was the irrepressible Bebe Rexha and the chart-topping star showed why she has sold more than 8 million singles, 2 billion streams and 1.5 billion YouTube views with a barn-storming performance of her recent hits including "Take Me Home", "I Got You", and "The Way I Are”. 

    Mr. Raymond Chow, Executive Director of Hongkong Land, said: “Tonight’s special gala opening marks the seventh boutique boulevard at LANDMARK. Over 100 world-renowned brands have created unique experiences for our prestigious customers, to explore and enjoy, reaffirming LANDMARK’s position as the ultimate destination for discerning shopping experience.” 

    Many of Hong Kong’s most famous faces had a great night at the gala, including Dickson and Coco Chiang Yewn, Yen Kuok, Ming Ho-Tang, Leanne Lam, Charles Yang, Mira Yeh, James and Michelle Chua Shing, Felix and Jennifer Chow, Josephine Chiu, Wesley Wan, Kathy Chiu, Qiqi, Janet Ma, Kadin Wong, Almen Wong, Jacqueline Ch'ng, Akina Fong, Zing, Poy Treechata, Zaneta Cheng, David Kung, Faye Tsui, Fanny Sieh, Lesley Chiang and Philip Keung. VIP guests enjoyed a night of more than 100 wonderful gourmet experiences sourced from around the world, including exquisite selections of caviar meticulously paired extraordinary vodkas and premium Champagnes, tastings of 28 rare whiskies and an artisan cheese experience. Guests also enjoyed incomparable in-store shopping experiences curated by over 100 world renowned brands, admired the craftsmanship of artisans from Tod’s, Berluti and Vacheron Constantin and enjoyed a myriad of offerings which included personal styling and jewellery exhibitions, whilst top DJs provided a perfect musical accompaniment as they browsed. 

    Experiences that will continue until 12 November include the world’s first pop-up store featuring designs from fashion platforms Young British Designers (YBD) (Shop 116, LANDMARK ATRIUM) and The Garnered (Shop 105, LANDMARK CHATER). YBD first launched in 2010 and was born out of a passion for British fashion, and in particular for young designers, whilst The Garnered is an online retail platform that brings together a curated showcase of collections from over 30 craftspeople and designers from around the globe. LANDMARK MEN is also collaborating with HYPEBEAST to bring street-art inspired custom artist Daniel Cordas to Hong Kong. The talented young Brit, most famous for his incredible hand-painted sneakers that have been seen on the feet of a host of global celebrities, will create a unique series of one-off products in an exhibition that runs until 29 October at Shop B21, LANDMARK MEN in LANDMARK ATRIUM.