Plus, Future & Lil Uzi Vert hit the top 10 with virally driven tracks.
Ed Sheeran's "Shape of You" rules the Billboard Hot 100 chart (dated April 29) for a 12th week.
Meanwhile, three songs enter the Hot 100's top 10, led by Harry Styles' first solo single, "Sign of the Times," the chart's top debut at No. 4. Plus, Future's "Mask Off" bounds from No. 11 to No. 7 and Lil Uzi Vert's "XO TOUR Llif3" leaps 16-8.
As it continues atop the Hot 100, Sheeran's "Shape," released on Atlantic Records, becomes one of only 18 No. 1s (of 1,061 total leaders) to have topped the chart for at least 12 weeks, dating to the list's Aug. 4, 1958, inception. It's the first since The Chainsmokers' "Closer" (featuring Halsey), which reigned for 12 weeks between September and November 2016.
"Shape" adds a 10th week at No. 1 on Radio Songs and, impressively, is still gaining, up 3 percent to 185 million in airplay audience in the week ending April 16, according to Nielsen Music. It's the first song to hit double-digit weeks at No. 1 on the chart since, again, "Closer" (11 weeks, beginning in October).
"Shape" holds at No. 2 on Streaming Songs (41.5 million U.S. streams, down 4 percent, in the week ending April 13) and No. 3 on Digital Song Sales (66,000 downloads sold, down 13 percent, in the week ending April 13). It led the lists for four and 10 weeks, respectively.
Bruno Mars' "That's What I Like" rebounds from No. 3 back to its No. 2 Hot 100 high (for a fourth total week in the runner-up spot). It stays at No. 2 on both Radio Songs (151 million, up 8 percent) and Digital Song Sales (73,000, down 5 percent). It dips 3-6 on Streaming Songs, but gains by 6 percent to 34.6 million. "Like" leads the Hot R&B Songs chart for a ninth week and rebounds 2-1 for a fourth week atop Hot R&B/Hip-Hop Songs.
After debuting a week ago at No. 2 on the Hot 100, Kendrick Lamar's "Humble." drops to No. 3. Still, the track spends a second week at No. 1 on Streaming Songs (43.2 million, down 7 percent), as well as on the audio subscription services-based On-Demand Streaming Songs chart (27.3 million on-demand U.S. streams, down 18 percent). "Humble." tumbles from No. 1 to No. 5 on Digital Song Sales (58,000, down 48 percent), while advancing by 53 percent to 23 million in airplay audience. The track tops the Hot Rap Songs chart for a second week. It introduces Lamar's LP DAMN., released Friday (April 14) and due on next week's Billboard 200 albums chart.
Styles' "Sign of the Times" launches at No. 4 on the Hot 100, with the One Direction member's solo debut arriving at No. 1 on Digital Song Sales (142,000). It bows at No. 18 on Streaming Songs (16.5 million) and sports 23 million airplay impressions in its first full week of tracking (after its April 7 release).
"Sign" marks Styles' first solo appearance on the Hot 100 following 29 entries as part of One Direction. The boy band has scored six Hot 100 top 10s, charting highest with "Best Song Ever," which reached No. 2 in 2013. In February 2016, following his exit from the group, Zayn became the first 1D member (past or present) to chart solo on the Hot 100, rocketing in at No. 1 with "Pillowtalk" (with 267,000 in first-week sales). The act's Louis Tomlinson reached No. 52 in December with his first Hot 100 entry, "Just Hold On" (with Steve Aoki), and Niall Horan rose to No. 20 in January with his solo debut, "This Town."
Further reflecting the anticipation that has accompanied One Direction solo projects, the group is the first in the Hot 100's history to have two of its members earn top 10 debuts. Along with Styles' "Sign" and Zayn's "Pillowtalk," the latter also launched at No. 6 in December with "I Don't Wanna Live Forever (Fifty Shades Darker)" (with Taylor Swift). Meanwhile, 1D has tallied five top 10 debuts, the most among groups; boy band forefathers The Beatles rank second with four.
"Sign" previews Styles' self-titled first solo album, due May 12 on Columbia Records. He performed the single, as well as the LP's "Ever Since New York," on NBC's Saturday Night Live over the weekend.
Rounding out the Hot 100's top five, The Chainsmokers and Coldplay's "Something Just Like This" is steady at No. 5, after reaching No. 3. As previously reported, parent album Memories… Do Not Open arrives at No. 1 on the Billboard 200. Meanwhile, the duo has now spent 50 consecutive weeks in the Hot 100's top 10 (dating to May 21, 2016, and encompassing four top 10s). Only Katy Perry (69 weeks, 2010-11) and Drake (51 weeks , 2015-16) have linked longer streaks. "Something" additionally tops the Hot Dance/Electronic Songs chart for a sixth week.
KYLE's debut hit "iSpy," featuring Lil Yachty, slips from its No. 4 Hot 100 high to No. 6, but gains in all metrics. It rises 6-4 on Streaming Songs (35.3 million, up 23 percent); 19-13 on Digital Song Sales (37,000, up 16 percent); and 33-24 on Radio Songs (42 million, up 5 percent).
Future achieves his highest-charting Hot 100 hit, second top 10 and first in a lead role as "Mask Off" surges 11-7. Powered by the #MaskOffChallenge meme, in which everyone from dancers to violinists and flute players have shown off their talents in clips accompanying the song, the track jumps 7-3 on Streaming Songs (36.7 million, up 52 percent) and 17-15 on Digital Song Sales (35,000, up 7 percent), while growing by 25 percent to 24 million in airplay audience.
Future had previously hit the Hot 100's top 10 in 2013 as a featured artist, with Drake, on Lil Wayne's No. 9-peaking "Love Me." "Mask Off" is from Future's self-titled album, which debuted atop the Billboard 200 dated March 11; when his HNDRXX arrived at No. 1 the following week, the rapper became the first artist in the chart's history to debut on top in consecutive weeks.
Like Future's "Mask Off," Lil Uzi Vert's "XO TOUR Llif3" bounds to the Hot 100's top 10 (16-8) fueled by viral buzz, specifically the #LilUziVertChallenge, which is based on a shoulder-shimmy dance performed by the rapper, and has prompted fan-made videos across several social media platforms. The cut holds at No. 5 on Streaming Songs, up by a robust 21 percent to 32.9 million, and climbs 45-36 on Digital Song Sales (18,000, up 10 percent). Lil Uzi Vert vaults to his second Hot 100 top 10 and first as a lead; he spent three weeks at No. 1 in January-February as featured on Migos' "Bad and Boujee."
Sam Hunt's "Body Like a Back Road" pulls into reverse, backing up to No. 9 on the Hot 100 after reaching No. 6 last week. The track holds at No. 4 on Digital Song Sales (61,000, down 12 percent); it had surged by 19 percent in the prior tracking week after Hunt performed it at the Academy of Country Music Awards April 2. Still, it rises 23-17 on Radio Songs (53 million, up 16 percent) and gains by 7 percent to 14.8 million streams (despite dropping 24-25 on Streaming Songs). The track, which is crossing over from country to pop radio, tops Hot Country Songs for a 10th week.